Mark Curtis Filstrup
   300 Mercer Street | 9E | New York | NY | 10003 | 917.806.3457 | markc @ filstrup .com | www.filstrup.com
 
 < E X P E R I E N C E >
Alliance Capital (Logo) Alliance Capital [Midtown, New York]   
Contracted by VP of Alliance Capital Web Services to overhaul operations for Bernstein Investment Research & Management online properties after the Alliance merger.
    Operations Manager, Bernstein.com Private Client Website [Consultant February 2002 - present]
  • Communicated with Financial Advisors, high net worth clients, and a variety of business units regarding all operational issues of Bernstein.com.
  • Audited systems. Identified major bugs, architecture flaws, and risk areas. Quantified the client impact and helped management to prioritize resources and set realistic expectations.
  • Revamped E-Delivery program of statements & trade confirmations to simplify operations, increase enrollment by 20%, and yield an additional annual savings of over $1 million.
  • Redefined process by which issues are reported, categorized, resolved, and fed back into development effort. Prepared materials to help call center technicians troubleshoot issues.
  • Managed developers, DBAs, Systems & Networking Engineers, and QA analyst in the deployment of all production builds, bug fixes, security patches, and hardware upgrades.
  • Leveraged SiteScope to automate monitoring of data feed processing and error conditions.
  • Recommended usability changes and wrote specifications for self-servicing tools to empower staff, improve customer satisfaction, reduce client calls, and decrease operational costs.
  • Consulted on requirements for Content Management, capacity, continuity, & disaster recovery planning, and conversion of site to .NET platform.


  
Varentas (Logo) Varentas Corporation [Garment District, New York]   
Engaged by president/founder to realize his idea for a web-based B2B software application for Retail/Supplier/Manufacturer collaboration and Point-of-Sales (POS) data analytics.
    Chief Architect & Software Engineer [Consultant May 2001 - February 2002]
  • Responsible for all technology matters including database design, system architecture, prototype development, product road map, resource planning, server configuration, and hardware, platform & build vs. buy decisions. Helped to shape model as ASP offering.
  • Designed 180+ table, normalized schema. Wrote queries for intensive database-driven Cold Fusion pages and delivered working prototype in less than three months.
  • Strategized on business issues such as positioning, funding, and client acquisition.
  • Helped to define company brand, design marketing collateral, write proposals, and pitch services to CIOs of major department stores and prestige brands in U.S. and Canada.


  
Online Retail Partners (Logo) Online Retail Partners [Times Square, New York]   
Recruited by co-founder/CTO of $100 million e-commerce incubator to build team and lead core product offering. Responsible for technology strategy that delivered large scale transactional sites and integration with legacy systems for 3 national retailers in less than a year.

Director, Content Engineering & Product Development [July 1999 - April 2001]

  • Interfaced with buyers, marketers, and chief executives from Zany Brainy toys, Dick's Sporting Goods, and Ulta Cosmetics & Salon to translate their bricks-and-mortar retail verticals into award winning e-commerce channels and online brands.
  • Hired and managed a staff of 60 developers and production resources in 2 cities.
  • Prepared million dollar budgets & project plans, outlined production process, and defined data mapping, scrubbing, & conversion strategy that won business from agencies-of-record and yielded the on-schedule offering of over 75,000 SKUs.
  • Oversaw the digital catalog operations for all clients. Published Style Guide & training manuals to define information architecture, teach best practices, and ensure uniform writing and standard creation of attributes, imagery, audio, and other content.
  • Drove product development and feature set for e-commerce software package. Provided vision and specifications for Content Management tools, attribute browsing system [patent pending], and search engine to allow retailers to efficiently merchandise their site.
  • Collaborated with data architects and DBAs to extend schema. Coordinated Java programmers, QA testers, and engineers in the roll out of a stable and reusable code base.
  • Used XML messaging to synchronize inventory levels, pricing, and sales data with POS & fulfillment systems such as JDA, STS, and SAP.
  • Attended focus groups to observe user behavior and interaction with front-end. Tweaked display to increase usability and ensure a consistent and intuitive consumer experience.


  
CBS.com (Logo) CBS [Hell's Kitchen, New York]   
Brought in as a consultant to salvage entertainment site. Retained to give direction, organize systems, and optimize technology operations of CBS.com and its 160-affiliate sites.
    Manager, Technology Development [August 1998 - July 1999]
  • Supervised staff of six and managed internal communications with the News, Entertainment, and Marketing divisions and external relationships with ISP, technology partners, and a 160 affiliate stations on all issues pertaining to hosting, operations, and development.
  • Initiated and led complex projects like news syndication to AOL, InfoSpace, Excite, & iWon.com, integration of feeds from the Associated Press, Weather Channel, & MarketWatch.
  • Consulted on feasibility and ROI of campaigns and partnership opportunities. Worked on team to evaluate and implement Vignette, Akamai, and CBS News on AOL. Coordinated DoubleClick, Qwest, and other vendors in operation of advertising & reporting products.
  • Administered Netscape & Apache web servers. Recommended hardware and load balancing configurations to increase stability of production environment.
  • Revamped directory structure, templates, and stored procedures to reduce resources required to maintain system. Optimized code to improve site performance.
  • Reacted smoothly under time sensitive & high traffic volume conditions to deliver CBS News breaking coverage of events like the 1998 Elections, Impeachment hearings, and IPO mania.
    Technical Producer [October 1997 - August 1998]
  • Transformed CBS Entertainment site from static to dynamic pages using server side includes. The new site architecture separated data from design and made it simple for producers to schedule content via a custom built publishing tool.
  • Devised and coded the backend for the TopTen Archive and the official Late Show with David Letterman web site.
  • Collaborated with the Multimedia Department on issues of browser compatibility, download time, and video streaming for both Real Media and Microsoft NetShow.


  
SiteSpecific (Logo) SiteSpecific aquired by CKS/USWeb/March1st [Korea Town & Chelsea, NY]   

    Senior Producer [October 1995 - September 1997]
  • Ran $1.2 million AT&T Hometown Network pilot. Defined site architecture and wrote methods & procedures, and directed 8 Sacramento agencies in publication of local content.
  • Built intranet and web-based templates for client communication and project management.
  • Projects for AT&T, Bell South, Clubmed, Duracell, Excedrin, Intuit, Lipton, MCI, & Travelocity.


  
 < E D U C A T I O N >
Columbia University [September 1991 - May 1995]
Bachelor of Arts in Architecture with specialization in Art History


  
 < S K I L L S >
  Applications: Acrobat, Excel, Illustrator, ImageReady, Outlook, PageMaker, Photoshop, PowerPoint, SSH, Word

Databases & Apps: SQL Server, Oracle, Sybase, MySQL, Access; Brio, Erwin, PowerMart, TOAD, DevTrack

Languages: ASP, HTML, CFML, JSP, JavaScript, PERL, PHP, SQL, XML

Platforms: Windows (NT, 2000, XP), UNIX, Linux, Mac, .NET, IIS, Web Services, Vignette, Cold Fusion, Interworld, WebLogic

Networking & Load Balancing: Akamai, Asanté, Big-IP, Cisco, SiteScope


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